Why Customer Exit Surveys Matter for Growth

What is the Customer Exit Survey? A Customer Exit Survey, also known as a Customer Churn Survey or Customer Attrition Survey, is a feedback mechanism used by organizations to understand why customers are leaving or discontinuing their relationship with the...

How to Calculate Standard Deviation

Hey there, data enthusiast! Ever stared at a sea of numbers and wondered how to make sense of them all? That’s where the magic of the Standard Deviation comes into play. It’s a nifty little measure that tells us ‘how much’ the data in a dataset...

10 Zonka Feedback Alternatives for Businesses

Seeking feedback management solutions that break free from Zonka Feedback’s limitations? You’re in luck – we’ve got a lineup of excellent Zonka Feedback alternatives Feedback is invaluable for businesses seeking to understand their customers, improve...

Voice of Customer

What is Voice of Customer Voice of the Customer (VoC) is a term used to describe the process of capturing customers’ expectations, preferences, and aversions. It’s essentially the feedback a business receives directly from its customers regarding their...

Enhancing Customer Experiences: Unveiling the Power of Customer Touchpoints

In today’s competitive business landscape, delivering exceptional customer experiences is paramount to success.  As a business owner or marketer, you’re likely familiar with customer touchpoints. These touchpoints are critical moments of interaction...