Top 10 NPS Survey Tools to Measure Customer Loyalty and Satisfaction
Top 10 NPS Survey Platforms for Measuring Customer Loyalty and Satisfaction

What is NPS Survey?

Net Promoter Score (NPS) survey is a form of survey that aims to gauge the probability of customers recommending a product, service, or company to others. It’s a simple but effective tool for evaluating the success of customer experience efforts. The standard NPS survey asks them to rate their recommendations on a scale of 0 to 10. It can be conducted through various channels, such as email or website, and may incorporate extra questions to obtain more comprehensive feedback on their experience. This survey tools can provide valuable insights to identify areas for improvement and inform strategic decision-making aimed at enhancing customer satisfaction and loyalty.

Why use NPS Survey?

NPS surveys provide a powerful means for businesses to gauge customer loyalty and contentment. This has been achieved by posing a straightforward question to them about their inclination to recommend a product or service to others. So that it allows businesses to evaluate their performance and pinpoint aspects that require improvement promptly. They also facilitate comparisons with industry standards and competitors, yielding valuable market insights. By leveraging the feedback obtained, businesses can strategically direct their efforts towards areas with the greatest potential to enhance customer satisfaction and loyalty, culminating in higher revenue and long-term prosperity.

10 Best NPS Survey Tools

With the growing focus on customer-focused businesses, these surveys have become increasingly important. This article highlights the top 10 NPS survey tools available, designed to help businesses collect, analyze, and respond to their feedback to make informed decisions and enhance the customer experience.

1. SurveySparrow

best nps survey tool for feedback

SurveySparrow is a platform for gathering customer feedback that emphasizes the use of NPS (Net Promoter Score) surveys to gauge customer satisfaction. These surveys, which assess the likelihood of them recommending a business, are a popular method, and SurveySparrow makes it simple for businesses to conduct them and gain valuable insights into the customer experience.

An important aspect of SurveySparrow is its custom branding options, which enable businesses to personalize their surveys by adding their own logos, colors, and other elements. This results in higher customer engagement and more precise responses.

SurveySparrow also offers real-time reporting, giving businesses immediate access to the results of their NPS surveys, allowing them to quickly assess their performance and make improvements to enhance customer experience and satisfaction.

Pricing: SurveySparrow provides a 14-day free trial and its basic plan starts at a monthly rate of $19.

G2 Rating: 4.4/5

2. SurveyMonkey

good for measuring customer loyalty

SurveyMonkey is a highly favored NPS survey tool with its ease of use and various features and integrations. Using SurveyMonkey, companies can design and distribute surveys to customers, monitor responses instantly, and use robust reporting tools to examine the results.

Pricing: SurveyMonkey offers a range of pricing plans for its online survey platform. The Basic plan is free, but with limited features, while the paid plans start at $25 per month.

G2 Rating: 4.4/5

3. Delighted 

Customer loyalty measurement tool

Delighted is a customer feedback platform that provides NPS surveys, as well as alternative feedback methods like in-app feedback and SMS surveys. The NPS surveys offered by Delighted are straightforward, user-friendly, and provide valuable insights for businesses to act on. By using Delighted, businesses can evaluate customer satisfaction, pinpoint areas for growth, and monitor their progress over time.

Pricing: It charges based on the number of survey responses per month, starting at $99/month for up to 1,000 responses. They also offer a free plan with limited features and a 14-day free trial for their paid plans.

G2 Rating: 4.7/5

4. Qualtrics 

Customer feedback platform.

Qualtrics is an all-encompassing research platform that offers NPS surveys as just one of its many survey choices. With Qualtrics, businesses have a flexible and scalable solution for conducting surveys, complete with features like personalized branding, immediate reporting, and compatibility with other business tools.

Pricing: Qualtrics offers a range of pricing plans for their customer experience management platform, starting at $1,500 per year. The cost varies depending on the features, capabilities, and level of support needed by them.

G2 Rating: 4.4/5

5. InMoment 

Real-time customer experience feedback.

InMoment is a platform that helps businesses enhance customer experience by providing NPS surveys and analytics. These surveys, created by InMoment, are simple for customers to fill out and aim to deliver useful information to businesses to help them increase customer satisfaction.

Pricing: Custom pricing is available upon request.

G2 Rating: 4.7/5

6. SatisMeter 

Customer satisfaction measurement tool.

SatisMeter is a platform focused on NPS surveys for customer feedback. It claims capabilities like customized branding, automated follow-ups, and connectivity with well-known technologies like Intercom and Zendesk. The NPS surveys from SatisMeter are simplified and effective, making it a popular choice for companies looking to gauge client happiness.

Pricing: SatisMeter offers different pricing plans based on the number of survey responses and the level of features needed. The plans start at $49/month for up to 1000 survey responses and can go up to custom pricing for larger businesses.

G2 Rating: 4.8/5


Automated NPS survey platform. is a platform that provides feedback from customers through NPS surveys, email and in-app feedback, and integration with well-known tools such as Intercom and Zendesk. These surveys offered by are straightforward and convenient for them to complete and deliver valuable information for businesses to improve.

Pricing: The pricing plans commence from $50 per month for a maximum of 1,000 survey responses and are customizable for enterprise-level companies.

G2 Rating: 4.5/5

8. Retently 

Customer feedback management.

Retently is a platform that collects customer feedback through NPS surveys, SMS feedback, surveys aimed at specific groups, and real-time reporting. These surveys provided by Retently are simple and efficient for customers to participate in and offer valuable insights for businesses to enhance their performance.

Pricing: The plans start at $49/month for up to 1000 survey responses, and can go up to custom pricing for larger businesses.

G2 Rating: 4.8/5

9. AskNicely

Automated NPS Platform 

AskNicely is a platform that enhances the customer experience by providing NPS surveys, in-app feedback, and email feedback options. The NPS surveys offered by AskNicely are straightforward and effortless for customers to participate in, delivering useful information for businesses to improve customer satisfaction.

Pricing: The plans start at $350 per month for up to 1,500 survey responses and can go up to custom pricing for larger businesses with advanced requirements.

G2 Rating: 4.7/5

10. Survicate

Simple interface nps platform

With a focus on using NPS (Net Promoter Score) surveys to gauge customer satisfaction, Survicate is a platform created to collect consumer feedback. The likelihood that customers will suggest a firm to others is frequently assessed using NPS surveys, and Survicate makes the process simple for businesses so they can quickly obtain information about their experience.

Pricing: Its plans start from a free forever plan with limited features, and paid plans start from $99 per month billed annually, with more advanced features and options for larger businesses.

G2 Rating: 4.7/5

Wrapping up

To conclude, NPS surveys play a crucial role in evaluating customer satisfaction and gaining valuable perspectives on the customer experience. Businesses have a wide selection of platforms to choose from, each offering different features to suit specific needs. Whether it be custom branding options, instant reporting, or the capability to collect feedback through multiple channels, there is a survey platform that can assist businesses in reaching their objectives. By utilizing NPS surveys to gather insights about customer satisfaction and analyzing customer experience data, companies can make informed decisions to improve the overall customer experience, foster customer loyalty, and ultimately promote business growth.

Related Posts