Hey there! If you’re looking for a way to gather feedback, understand your customers, or just collect information, online survey forms are your best friend. I’ve tried and tested many survey form makers, and I’m here to share everything you need to know about them. By the end of this guide, you’ll have all the details to choose the perfect online survey form software without needing to look elsewhere.

What Are Online Survey Forms?

Online survey forms are like questionnaires that help you collect information from people. They can include different types of questions like multiple choice, open-ended, and more. These forms can be accessed and filled out online, making data collection easy and efficient.


Top Online Survey Form Software


SurveySparrow is the best all-in-one customer experience (CX) platform. It offers conversational surveys and automation features, making it excellent for customer experience and employee engagement.

  • Features: Conversational surveys, recurring surveys, easy sharing options, automation, detailed reports, mobile-friendly.
  • Pricing: Starts at $19 per month.
  • Good For: Customer experience, employee engagement.
  • Where It Can Be Used: Feedback collection, employee satisfaction, customer experience.
  • Review: SurveySparrow is known for its engaging survey formats. I find it great for getting high response rates.
  • G2 Review: 4.4/5 stars. Users appreciate its conversational interface and robust features.
  • Post-Sale Support: SurveySparrow Help Center, SurveySparrow Support


Try SurveySparrow for free 

Try SurveySparrow for free

Google Forms

Google Forms is a free tool that integrates well with other Google services. It’s great for small businesses, educators, and personal use.


  • Features: Free, integrates with other Google tools, simple to set up, real-time collaboration, mobile-friendly.
  • Pricing: Free.
  • Good For: Small businesses, educators, personal use.
  • Where It Can Be Used: Simple surveys, event registrations, quizzes.
  • Review: Google Forms is praised for being free and easy to use. I love it for quick and simple surveys.
  • G2 Review: 4.6/5 stars. Users love its simplicity and integration with Google Workspace.
  • Post-Sale Support: Google Forms Help Center, Google Forms Community



Typeform stands out for its beautiful and interactive designs. It’s ideal for creating engaging surveys.

  • Features: Beautiful forms, interactive design, mobile-friendly, conversational forms, templates, integration with other tools.
  • Pricing: Starts at $35 per month.
  • Good For: Creative businesses, marketers.
  • Where It Can Be Used: Customer surveys, lead generation, feedback forms.
  • Review: Typeform is loved for its design and user experience. It’s perfect for making engaging surveys.
  • G2 Review: 4.5/5 stars. Users highlight its design and interactive capabilities.
  • Post-Sale Support: Typeform Help Center, Typeform Community

Love to read more about more typeform alternatives check out this blog.


JotForm provides a versatile drag-and-drop builder with extensive templates and payment integrations, suitable for small to medium businesses and non-profits.

  • Features: Drag-and-drop form builder, over 10,000 templates, payment integrations, widgets, mobile-friendly.
  • Pricing: Starts at $24 per month.
  • Good For: Small to medium businesses, non-profits.
  • Where It Can Be Used: Event registrations, order forms, feedback forms.
  • Review: JotForm is highly rated for its versatility and ease of use. It’s my pick for versatile form building.
  • G2 Review: 4.6/5 stars. Users praise its extensive template library and customization options.
  • Post-Sale Support: JotForm Help Center, JotForm Community

Zoho Survey

Zoho Survey is customizable and integrates with Zoho CRM, making it a good choice for businesses and educational institutions.

  • Features: Customizable surveys, real-time reports, multilingual surveys, CRM integration, mobile-friendly.
  • Pricing: Starts at $20 per month.
  • Good For: Small to medium businesses, educational institutions.
  • Where It Can Be Used: Customer feedback, market research, academic surveys.
  • Review: Zoho Survey is appreciated for its detailed reporting and customization options. It’s ideal for in-depth surveys.
  • G2 Review: 4.4/5 stars. Users value its integration with Zoho CRM and customization features.
  • Post-Sale Support: Zoho Survey Help Center, Zoho Survey Community


Qualtrics is a premium tool known for its advanced features and extensive analytics, perfect for large enterprises and academic research.

  • Features: Advanced survey logic, extensive analytics, professional templates, integration with other tools, mobile-friendly.
  • Pricing: Contact for pricing.
  • Good For: Large enterprises, academic research.
  • Where It Can Be Used: Market research, employee feedback, academic studies.
  • Review: Qualtrics is known for its powerful features and detailed analytics. It’s my top choice for comprehensive data collection.
  • G2 Review: 4.4/5 stars. Users appreciate its advanced analytics and robust survey capabilities.
  • Post-Sale Support: Qualtrics Support, Qualtrics Community

Microsoft Forms

A simple and powerful survey tool that integrates seamlessly with Microsoft products, perfect for quick surveys and quizzes.

  • Key Features: Integration with Microsoft products, real-time collaboration, simple to use, mobile-friendly.
  • Pricing: Included with Microsoft 365 subscriptions.
  • Good For: Businesses, educators, and personal use.
  • Where It Can Be Used: Quick surveys, quizzes, feedback forms.
  • G2 Review: 4.4/5 stars. Users appreciate its simplicity and integration with Microsoft Office.
  • Post-Sale Support: Microsoft Forms Help Center, Microsoft Community

Latest Features of Top Online Survey Form Software

Here are some of the latest features in online survey forms:

  • SurveySparrow: Conversational UI, automation, recurring surveys.
  • Google Forms: Real-time collaboration, integration with Google Workspace, simple setup.
  • Typeform: Conversational forms, beautiful design, interactive elements.
  • JotForm: Drag-and-drop builder, payment integrations, extensive template library.
  • Zoho Survey: CRM integration, multilingual support, real-time reports.
  • Qualtrics: Advanced survey logic, extensive analytics, professional templates.

Pricing Comparison

Here’s a quick look at the pricing:

Software Starting Price (Per Month)
SurveyMonkey $25
Google Forms Free
Typeform $35
SurveySparrow $19
JotForm $24
Zoho Survey $20
Qualtrics Contact for pricing

Reviews Summary

  • SurveySparrow: Engaging surveys, good for feedback. G2 Rating: 4.4/5 stars.
  • Google Forms: Free, simple, great for personal use. G2 Rating: 4.6/5 stars.
  • Typeform: Beautiful designs, great user experience. G2 Rating: 4.5/5 stars.
  • JotForm: Versatile, easy to build forms. G2 Rating: 4.6/5 stars.
  • Zoho Survey: Customizable, detailed reports. G2 Rating: 4.4/5 stars.
  • Qualtrics: Powerful, great for detailed analysis. G2 Rating: 4.4/5 stars.
  • Microsoft Forms: Simple and integrates well with Microsoft products. G2 Rating: 4.4/5 stars.

Why Is It Important to Have a Survey Form?

Survey forms are essential tools for gathering valuable information from your target audience. Here are the key reasons why they are important:

  • Collect Valuable Data
  • Improve Customer Satisfaction
  • Make Data-Driven Decisions
  • Enhance Employee Engagement
  • Measure Market Trends
  • Evaluate Event Success
  • Cost-Effective Research
  • Enhance Product Development
  • Engage Your Audience

Where Can Online Survey Forms Be Used?

Online survey forms are versatile and can be used in many areas:

  • Customer Feedback: To improve products and services.
  • Employee Engagement: To understand and improve the workplace.
  • Market Research: To gather data on market trends.
  • Event Management: To register attendees and get feedback.
  • Education: To create quizzes and gather student opinions.

Post-Sale Support

After you choose an online survey form software, good support is key. Most survey form makers offer:

  • Help Centers: Articles and guides to help you use the tool.
  • Customer Support: Email, chat, or phone support for when you have questions.
  • Community Forums: Places to ask questions and share tips with other users.


Online survey forms are powerful tools for gathering information. By understanding the features, pricing, and uses of different software, you can choose the right one for your needs. This guide covers everything you need to know, so you don’t need to look further.