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[et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]If you want your business to be successful, you need to understand the needs, wants, and expectations of your customers. Knowing your customers’ sentiments and how they perceive your brand is critical to boosting sales, enhancing word-of-mouth, and creating a better experience for future customers. And doing so will ensure that you’re focused on long-term success rather than just one-hit wonders.